← The business of practice, every jurisdiction
What Wisconsin’s statute, administrative rules and chiropractic board publish on eight topics of running a practice, quoted as published, each with its citation as printed, its source and the date we read it. Read on 9 October 2026.
Advertising · Titles and claims · Prepaid care and financial arrangements · Discounts, free services and inducements · Record retention · Assistants and delegation · Corporate practice and ownership · Telehealth
(5) Use of unprofessional advertising which includes, without limitation because of enumeration, all of the following:446.04(5) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
(a) Any advertising statement of a character tending to deceive or mislead the public.446.04(5)(a) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
(b) Advertising professional superiority or performance of professional services in a superior manner.446.04(5)(b) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
Unprofessional conduct. Unprofessional conduct by a chiropractor includes all of the following:Chir 6.02 · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(15) Advertising in a manner which is false, deceptive, or misleading. An advertisement that does any of the following is false, deceptive, or misleading:Chir 6.02(15) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(c) Is intended to or is likely to create false or unjustified expectations of favorable results.Chir 6.02(15)(c) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(d) Fails to prominently disclose complete details of all variables and material factors relating to any advertised fee.Chir 6.02(15)(d) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(i) Implies that the chiropractic services provided will result in emotional or spiritual benefits.Chir 6.02(15)(i) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
Professional title. A licensee shall use the suffix “D.C.” or “Chiropractor” immediately following his or her surname for proper identification. The title “Doctor” or “Dr.” may be used if “Chiropractor” is used following the name.Chir 3.06 · docs.legis.wisconsin.gov · Chir 3.06 · read 9 October 2026
Unprofessional conduct. Unprofessional conduct by a chiropractor includes all of the following:Chir 6.02 · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(15) Advertising in a manner which is false, deceptive, or misleading. An advertisement that does any of the following is false, deceptive, or misleading:Chir 6.02(15) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(f) Includes reference to or implies specialization or certification in an area of specialty other than nutritional counseling, unless the chiropractor has a postgraduate degree in the area of specialty conferred by an institution accredited by either the Council on Chiropractic Education or an accrediting agency recognized by the United States department of education, or unless all of the following apply to the chiropractor’s specialty:Chir 6.02(15)(f) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
1. The specialty is recognized by a council of the American Chiropractic Association or the International Chiropractors Association.Chir 6.02(15)(f)1. · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
2. The specialty requires at least 300 hours of postgraduate credit hours and passage of a written examination approved by the American Chiropractic Association or the International Chiropractors Association.Chir 6.02(15)(f)2. · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
3. The title applied to the specialty by the chiropractor is the title applied by the American Chiropractic Association or the International Chiropractors Association.Chir 6.02(15)(f)3. · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(gm) Includes reference to or implies specialization, advanced training, or certification in nutritional counseling, unless the chiropractor is certified under ch. Chir 12 .Chir 6.02(15)(gm) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(a) A chiropractor may waive all or a portion of an insured patient’s copayments, coinsurance, or deductibles due to a chiropractor who engages in the practice of chiropractic on behalf of the insured patient if all of the following are satisfied:446.02(10)(a) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
1. The chiropractor receives from and maintains written documentation of the patient’s financial hardship, as defined by the examining board by rule.446.02(10)(a)1. · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
2. The chiropractor accurately reports to the patient’s insurer the actual fee charged, if any, to the patient. If the chiropractor waives all or a portion of the patient’s copayments, coinsurance, or deductibles due to the chiropractor, the chiropractor may not seek payment from the insurer for any portion of the copayment, coinsurance, or deductible waived by the chiropractor unless the claim for the services related to the copayment, coinsurance, or deductible is reduced by an equal amount. In this subdivision and in par. (b) , “insurer” has the meaning given in s. 600.03 (27) .446.02(10)(a)2. · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(b) A chiropractor who violates par. (a) shall refund the insurer for all payments received from the insurer that are related to the day on which a patient’s payment was waived or reduced or for the course of treatment for which the patient’s payment was waived or reduced.446.02(10)(b) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
Unprofessional conduct. Unprofessional conduct by a chiropractor includes all of the following:Chir 6.02 · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(29) Negating the co-payment or deductible provisions of a contract of insurance by agreeing to forgive any or all of the patient’s obligation for payment under the contract, unless the chiropractor reduces the chiropractor’s claim to the insurance carrier in regard to that patient by an equal proportion.Chir 6.02(29) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
Note: It is no violation of this rule for a chiropractor to adjust fees, but the fee charged must be accurately reported to any third party payor. It is no violation of this rule for a chiropractor to provide treatment without any charge.Chir 6.02 Note (following (29)) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
Note: The use by a licensee of “no out-of-pocket expense” payment arrangements may constitute insurance fraud, and may therefore violate this subsection as well as s. 943.395 , Stats.Chir 6.02 Note (following (14)) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(a) A chiropractor shall create and maintain a patient record for every patient the chiropractor examines or treats. A patient record created and maintained under this paragraph shall contain complete and comprehensive health care information, as defined by the examining board by rule.446.02(7m)(a) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(b) A chiropractor shall preserve a patient record created and maintained under par. (a) for at least 3 years after the chiropractor makes his or her last entry or notation in the patient record or for any longer period that is otherwise required by law.446.02(7m)(b) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
Unprofessional conduct. Unprofessional conduct by a chiropractor includes all of the following:Chir 6.02 · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(27) Failing to maintain patient records for a minimum period of 7 years after the last treatment or after the patient reaches the age of majority, whichever is longer.Chir 6.02(27) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(28) Failing to release patient health care records to a patient in accordance with s. 146.83 , Stats.Chir 6.02(28) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(1) Complete and comprehensive patient records shall be created and maintained by a chiropractor for every patient with whom the chiropractor consults, examines or treats.Chir 11.02(1) · docs.legis.wisconsin.gov · ch. Chir 11 · read 9 October 2026
(2) Patient records shall be maintained for a minimum period of 7 years as specified in s. Chir 6.02 (27) .Chir 11.02(2) · docs.legis.wisconsin.gov · ch. Chir 11 · read 9 October 2026
(8) Each entry in the patient record shall be dated and shall identify the chiropractor, chiropractic assistant or other person making the entry.Chir 11.02(8) · docs.legis.wisconsin.gov · ch. Chir 11 · read 9 October 2026
(a) Except as provided in pars. (b) and (d) , a chiropractor who is licensed under this chapter may delegate to a person who is not licensed under this chapter the performance of adjunctive services if the services are performed by any of the following under the direct, on-premises supervision of the chiropractor:446.02(7)(a) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
1. A chiropractic technician.446.02(7)(a)1. · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
2. A health care professional.446.02(7)(a)2. · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
3. An individual who has completed a training program for medical assistants accredited by the National Commission for Certifying Agencies, a national or state medical association, or another entity approved by the examining board.446.02(7)(a)3. · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(b) A chiropractor may not delegate to a person who is not licensed under this chapter the making of a diagnosis, the performance of a chiropractic adjustment, the analysis of a diagnostic test or clinical information or any practice or service that the examining board, by rule, prohibits a chiropractor from delegating to a person who is not licensed under this chapter.446.02(7)(b) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(c) A chiropractor who delegates the performance of a service that is adjunctive to the practice of chiropractic to a person who is not licensed under this chapter shall verify, according to standards and procedures established by the examining board by rule, that the person has adequate education, training and experience to perform the delegated service safely, and is responsible for that person’s performance of the delegated service.446.02(7)(c) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(9) No license under this chapter is required for any of the following:446.02(9) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(a) A student or graduate of a college of chiropractic who practices chiropractic, in a program for the clinical training of students and graduates that is reviewed and approved by the examining board, under the supervision of a chiropractor who is approved by the examining board to supervise the clinical training of the student or graduate and who is licensed under this chapter and is responsible for the student’s or graduate’s practice in an infirmary, clinic, hospital or private chiropractic office that is connected or associated for training purposes with a college of chiropractic approved by the examining board.446.02(9)(a) · docs.legis.wisconsin.gov · 446.02 · read 9 October 2026
(1) A chiropractor may practice with or in a business that is organized as a limited liability organization under the laws of this state, including a limited liability partnership, a service corporation, and limited liability company.Chir 3.08(1) · docs.legis.wisconsin.gov · Chir 3.08 · read 9 October 2026
(2) A chiropractor may not practice with or in a business organized so that a person other than a chiropractor has the right to direct or control the professional judgment of the chiropractor. This restriction does not prohibit a chiropractor from working with or in a business organized so that someone other than the patient pays the chiropractor’s fee or salary, provided the fee or salary arrangements do not modify the chiropractor’s obligation to his or her patient.Chir 3.08(2) · docs.legis.wisconsin.gov · Chir 3.08 · read 9 October 2026
(3) Nothing in this section shall relieve a chiropractor from personal liability for any acts, errors or omissions of the chiropractor arising out of the performance of professional services.Chir 3.08(3) · docs.legis.wisconsin.gov · Chir 3.08 · read 9 October 2026
(4) Splitting or dividing any fee for chiropractic service with any person except an associate licensed chiropractor.446.04(4) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
Shown only where the jurisdiction publishes a provision specific to chiropractic.
not found Not found in what we read on 9 October 2026. Pages read: docs.legis.wisconsin.gov · 446.pdf · docs.legis.wisconsin.gov · 446 · docs.legis.wisconsin.gov · 446.02 · docs.legis.wisconsin.gov · 446.025 · docs.legis.wisconsin.gov · 446.026 · docs.legis.wisconsin.gov · 446.04 · docs.legis.wisconsin.gov · ch. Chir 1.pdf · docs.legis.wisconsin.gov · ch. Chir 2.pdf · docs.legis.wisconsin.gov · ch. Chir 3.pdf · docs.legis.wisconsin.gov · ch. Chir 4.pdf · docs.legis.wisconsin.gov · ch. Chir 5.pdf · docs.legis.wisconsin.gov · ch. Chir 6.pdf · docs.legis.wisconsin.gov · ch. Chir 9.pdf · docs.legis.wisconsin.gov · ch. Chir 10.pdf · docs.legis.wisconsin.gov · ch. Chir 11.pdf · docs.legis.wisconsin.gov · ch. Chir 12.pdf · docs.legis.wisconsin.gov · ch. Chir 13.pdf · docs.legis.wisconsin.gov · Chir · dsps.wi.gov · chiropractic · dsps.wi.gov · statutes. Read the text of ch. 446, Stats., and chs. Chir 1 to 6 and 9 to 13 in full, with the board's two pages, for telehealth, telemedicine, electronic and remote; no chiropractic-specific telehealth provision was found. Absence in what we read is not absence in the jurisdiction’s law.The jurisdiction is the authority on everything here. These pages quote what the statute, the rules and the board publish and the date we read them; they do not interpret it. Laws and rules change. Confirm anything you intend to act on with the board.