← The business of practice, every jurisdiction
Each jurisdiction’s entry for this topic, in alphabetical order, quoted as published with its citation, source and the date we read it.
Other topics: Titles and claims · Prepaid care and financial arrangements · Discounts, free services and inducements · Record retention · Assistants and delegation · Corporate practice and ownership · Telehealth
The State Board of Chiropractic Examiners shall have the right to regulate the advertising of chiropractic services by chiropractors or permit holders within the limits prescribed by this article and the rules and regulations governing the practice of chiropractic in this state.Section 34-24-121 · chiro.alabama.gov · CodeUPDATED26.pdf · read 9 October 2026
(b) The State Board of Chiropractic Examiners may invoke disciplinary action as outlined in subsection (c) whenever the licensee or permit holder shall be found guilty of any of the following:Section 34-24-166(b) · chiro.alabama.gov · CodeUPDATED26.pdf · read 9 October 2026
(13) Advertising in any manner which violates the rules and regulations established by the board.Section 34-24-166(b)(13) · chiro.alabama.gov · CodeUPDATED26.pdf · read 9 October 2026
(1) A chiropractor or non-licensed clinic owner shall not make or cause to be made a false communication about the chiropractor or the chiropractor’s services. A communication is false if it contains a material misrepresentation of fact or law or omits a material fact rendering the statement when considered as a whole to be false.190-X-5-.04(1) · chiro.alabama.gov · RulesMarch2026WCAG20260225.pdf · read 9 October 2026
(2) A communication is defined as information in any manner or medium designed or intended to attract public attention to the chiropractor or his/her practice.190-X-5-.04(2) · chiro.alabama.gov · RulesMarch2026WCAG20260225.pdf · read 9 October 2026
(3) The chiropractor or non-licensed clinic owner shall have ultimate responsibility for all communications which are approved by him or her or his or her agents or associates. All communications regardless of form, including but not limited to recorded and printed communications, shall be approved by the chiropractor. In the case of broadcast communications, the actual transmission shall be retained and in the case of printed communications, a copy of the publication in which the communication is displayed shall be retained. Copies of communications, including but not limited to the transmission and publication referenced above, shall be retained by the chiropractor for one hundred eighty (180) days following the final appearance or use of the communication. The chiropractor is responsible for making copies of the communications available to the Board within ten (10) days following a request by the board.190-X-5-.04(3) · chiro.alabama.gov · RulesMarch2026WCAG20260225.pdf · read 9 October 2026
(3) Advertising which is false or fraudulent is considered unprofessional.190-X-5-.05(3) · chiro.alabama.gov · RulesMarch2026WCAG20260225.pdf · read 9 October 2026
(a) Direct in-person uninvited solicitation except as authorized in paragraph (4) below, a licensee or permit holder, or a person or entity acting on their behalf, shall not by any direct, in-person, uninvited solicitation solicits an engagement to perform professional services. A licensee or permit holder, or a person or entity acting on their behalf, who has engaged in direct, in-person, uninvited solicitation shall not accept employment resulting from that solicitation, except that a licensee may accept employment from a close friend, relative, former patient (if the solicitation is germane to the former treatment), or one who the licensee reasonably believes to be a patient.190-X-5-.06(2)(a) · chiro.alabama.gov · RulesMarch2026WCAG20260225.pdf · read 9 October 2026
(a) The board may impose a disciplinary sanction on a person licensed under this chapter or refuse to issue a license under this chapter when the board finds that the personSec. 08.20.170(a) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
(3) advertised professional services in a false or misleading manner;Sec. 08.20.170(a)(3) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
12 AAC 16.980. “MISREPRESENTATION” DEFINED. In AS 08.20.170, “misrepresentation” means12 AAC 16.980 · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
(1) the use of any advertising in which untruthful, exaggerated, improper, misleading or deceptive statements are made;12 AAC 16.980(1) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
At the request of the Federal Trade Commission and with the concurrence of the Alaska Attorney General, the Board of Chiropractic Examiners has repealed two provisions of the Alaska Administrative Code, effective August 31, 1986.Appendix A: Notice on Superiority Advertising (no section number printed) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
One of the repealed paragraphs, 12 AAC 16.910(b)(2), prohibited the advertising of techniques or modalities to infer or imply superiority of treatment or diagnosis by their use.Appendix A: Notice on Superiority Advertising (no section number printed) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
The other repealed paragraph, 12 AAC 16.910(b)(4), prohibited print advertising claiming superiority over or greater skill than other practitioners.Appendix A: Notice on Superiority Advertising (no section number printed) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
These provisions were both repealed so that the advertising practices previously prohibited would no longer be considered “misrepresentation” and therefore would be allowed.Appendix A: Notice on Superiority Advertising (no section number printed) · www.commerce.alaska.gov · ChiropracticStatutes.pdf · read 9 October 2026
A. The following are grounds for disciplinary action, regardless of where they occur:32-924(A) · www.azleg.gov · viewdocument?docName=https://www.azleg.gov/ars/32/00924.htm · read 9 October 2026
13. Advertising in a false, deceptive or misleading manner.32-924(A)(13) · www.azleg.gov · viewdocument?docName=https://www.azleg.gov/ars/32/00924.htm · read 9 October 2026
24. Advertising chiropractic services, appliances, tests, equipment, x-ray examinations or other procedures for a specified price without also specifying the services, procedures or items included in the advertised price.32-924(A)(24) · www.azleg.gov · viewdocument?docName=https://www.azleg.gov/ars/32/00924.htm · read 9 October 2026
27. Advertising a specialty or procedure that requires a separate examination or certificate of specialty, unless the licensee has satisfied the applicable requirements of this chapter.32-924(A)(27) · www.azleg.gov · viewdocument?docName=https://www.azleg.gov/ars/32/00924.htm · read 9 October 2026
28. Solicitation by the licensee or by the licensee's compensated agent of any person who is not previously known by the licensee or the licensee's agent, and who at the time of the solicitation is vulnerable to undue influence, including any person known to have experienced any of the following within the last fifteen days:32-924(A)(28) · www.azleg.gov · viewdocument?docName=https://www.azleg.gov/ars/32/00924.htm · read 9 October 2026
L. For the purposes of this section, "solicitation" includes contact in person, by telephone, telegraph or telefacsimile or by other communication directed to a specific recipient and includes any written form of communication directed to a specific recipient.32-924(L) · www.azleg.gov · viewdocument?docName=https://www.azleg.gov/ars/32/00924.htm · read 9 October 2026
No person defined in § 17-81-102(5) as a physician may solicit for patronage or advertise for patronage by any means, whatever which is misleading, fraudulent, deceptive or dishonest.17-81-104 · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
Advertising by chiropractic physicians should be dignified, ethical and professional, not necessarily limited to, but preferably of an educational or informative nature or as a statement of basic fees.007.33.8-2-D · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
Chiropractic physicians have the sole responsibility over the employees or agents hired, including those hired for advertising/marketing purposes.007.33.8-2-D · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
1. Advertising/marketing by doctors of chiropractic should conform to professional standards, and shall be truthful and not misleading, deceptive, fraudulent or dishonest.007.33.8-2-D(1) · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
3. Misleading the public by advertising/marketing or otherwise publicizing a list of various diseases as being universally curable is prohibited.007.33.8-2-D(3) · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
6. No person licensed by this Board may state or imply by any advertising or printed matter that said licensee is practicing any other licensed, regulated or recognized profession unless said licensee is actually qualified and, where required, licensed or registered to practice such other profession.007.33.8-2-D(6) · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
Therefore, before an advertisement is produced, distributed, or displaced, a practitioner who requests from a patient a testimonial to the treatment or modalities used by the practitioner must obtain written consent and have a signed release form from the patient to be kept in the patient's file.007.33.8-2-D(8) · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
9. Telephone communication including advertising/marketing. Any agent, procurer, contractor, or employee communicating with a prospective patient on behalf of a chiropractic physician shall disclose how the agent, procurer, contractor, or employee obtained the prospective patient’s information.007.33.8-2-D(9) · healthy.arkansas.gov · Statutes_RulesFINAL_02-10-2021.pdf · read 9 October 2026
Constructive educational publicity is encouraged, but the use by any licensee of advertising which contains misstatements, falsehoods, misrepresentations, distorted, sensational or fabulous statements, or which is intended or has a tendency to deceive the public or impose upon credulous or ignorant persons, constitutes grounds for the imposition of any of the following disciplinary penalties:§311. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
(a) Suspension of said licensee's right to practice in this State for a period not exceeding one (1) year.§311. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
(b) Placing said licensee upon probation.§311. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
(c) Taking such other action, excepting the revocation of said licensee's license, in relation to disciplining said licensee as the board in its discretion may deem proper.§311. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
(p) The use of advertising relating to chiropractic which violates section 17500 of the Business and Professions Code;§317. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
A duly licensed chiropractor may also advertise the use of the modalities authorized by this section as a part of a course of chiropractic treatment, but is not required to use all of the diagnostic and treatment modalities set forth in this section.§302. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
A chiropractor may not hold himself or herself out as being licensed as anything other than a chiropractor or as holding any other healing arts license or as practicing physical therapy or use the term “physical therapy” in advertising unless he or she holds another such license.§302. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
(x) The offer, advertisement, or substitution of a spinal manipulation for vaccination.§317. · www.chiro.ca.gov · regulations.pdf · read 9 October 2026
(1) Upon any of the following grounds, the board may take disciplinary or other action as specified in section 12-20-404 or impose conditions on a licensee's license:12-215-115 (1) · olls.info · crs2026-title-12.htm · read 9 October 2026
(h) False or misleading advertising;12-215-115 (1)(h) · olls.info · crs2026-title-12.htm · read 9 October 2026
(o) Unethical advertising, as defined in subsection (5) of this section, or advertising through any medium that the licensee will perform an act prohibited by section 18-13-119 (3);12-215-115 (1)(o) · olls.info · crs2026-title-12.htm · read 9 October 2026
(5) For purposes of this section, the term "unethical advertising" includes advertising through any form of media that:12-215-115 (5) · olls.info · crs2026-title-12.htm · read 9 October 2026
(a) Contains false or misleading statements;12-215-115 (5)(a) · olls.info · crs2026-title-12.htm · read 9 October 2026
(b) Holds out or promises cures or guarantees results; or12-215-115 (5)(b) · olls.info · crs2026-title-12.htm · read 9 October 2026
(c) Contains claims that cannot be substantiated by standard laboratory or diagnostic procedures.12-215-115 (5)(c) · olls.info · crs2026-title-12.htm · read 9 October 2026
(1) Except as permitted by subsection (2) of this section, neither a health-care practitioner nor an agent of a health-care practitioner shall engage in solicitation for professional employment concerning a personal injury unless the incident for which employment is sought occurred more than thirty days before the solicitation.12-30-103 (1) · olls.info · crs2026-title-12.htm · read 9 October 2026
Unprofessional Conduct in Advertising. Any Licensee who advertises or holds out to the public that he or she is a specialist in any specific chiropractic or adjunctive procedure without having a valid current certification as having special training and/or certification in such procedure or procedures from a recognized certification body is guilty of unprofessional conduct.6.1 · regulations.delaware.gov · bf4de29d-3dcf-4484-8f28-43027a663b11 · read 9 October 2026
Examples of Unprofessional Conduct in Advertising and Promotional Practices. The following advertising and promotional practices are deemed to be misleading, false, deceptive, dishonorable and/or unethical and shall constitute unprofessional conduct by a licensee:6.2 · regulations.delaware.gov · bf4de29d-3dcf-4484-8f28-43027a663b11 · read 9 October 2026
The use of testimonials without written permission of that doctor’s patient.6.2.1 · regulations.delaware.gov · bf4de29d-3dcf-4484-8f28-43027a663b11 · read 9 October 2026
The use of unjustified or exaggerated claims, promises or statements which guarantee or strongly imply cure or successful treatment or are otherwise false, fraudulent, deceptive, or misleading.6.2.3 · regulations.delaware.gov · bf4de29d-3dcf-4484-8f28-43027a663b11 · read 9 October 2026
Willful failure to identify licensee as a Doctor of Chiropractic, Chiropractor or Chiropractic Physician.6.2.4 · regulations.delaware.gov · bf4de29d-3dcf-4484-8f28-43027a663b11 · read 9 October 2026
(9) Solicitation or acceptance of a fee from a patient or other person by fraudulent representation that a manifestly incurable condition can be permanently cured;§ 711(b)(9) · delcode.delaware.gov · index.html · read 9 October 2026
4809.16 A licensee shall not make any false, misleading, or deceptive communication in any form of advertising nor shall the licensee utilize any form of advertising that has the capacity or tendency to deceive, mislead, or confuse the recipient in any manner including the following:17 DCMR § 4809.16 · dchealth.dc.gov · DC Regulations - Chiropractic.120916.pdf · read 9 October 2026
(a) Advertising that contains a misrepresentation of any fact including advertising that has the capacity or tendency to mislead, deceive, or confuse any potential recipient, either through false or misleading claims, or by failing to disclose relevant or material facts;17 DCMR § 4809.16(a) · dchealth.dc.gov · DC Regulations - Chiropractic.120916.pdf · read 9 October 2026
(c) Advertising that has the capacity or tendency to create false or unjustified expectations of beneficial treatment or successful cures;17 DCMR § 4809.16(c) · dchealth.dc.gov · DC Regulations - Chiropractic.120916.pdf · read 9 October 2026
(d) Advertising that contains any guarantee of the results of any service;17 DCMR § 4809.16(d) · dchealth.dc.gov · DC Regulations - Chiropractic.120916.pdf · read 9 October 2026
4008.1 A health professional shall not make or cause to be made a false or misleading communication about the health professional or the health professional’s services.17 DCMR § 4008.1 · dchealth.dc.gov · Chapter 40_Health Occupations_General Rules.pdf · read 9 October 2026
4008.5 As used in this section, a communication is “false” or “misleading” if it:17 DCMR § 4008.5 · dchealth.dc.gov · Chapter 40_Health Occupations_General Rules.pdf · read 9 October 2026
(a) Contains a material misrepresentation or omits to make a representation necessary to make the statement considered as a whole not misleading;17 DCMR § 4008.5(a) · dchealth.dc.gov · Chapter 40_Health Occupations_General Rules.pdf · read 9 October 2026
(b) Contains an assertion about the health professional or the health professional’s services that cannot be substantiated.17 DCMR § 4008.5(b) · dchealth.dc.gov · Chapter 40_Health Occupations_General Rules.pdf · read 9 October 2026
(1) The following acts constitute grounds for denial of a license or disciplinary action, as specified in s. 456.072(2):460.413(1) · www.leg.state.fl.us · index.cfm?App_mode=Display_Statute&URL=0400-0499/0460/0460.html · read 9 October 2026
(d) False, deceptive, or misleading advertising.460.413(1)(d) · www.leg.state.fl.us · index.cfm?App_mode=Display_Statute&URL=0400-0499/0460/0460.html · read 9 October 2026
(e) Causing to be advertised, by any means whatsoever, any advertisement which does not contain an assertion or statement which would identify herself or himself as a chiropractic physician or identify such chiropractic clinic or related institution in which she or he practices or in which she or he is owner, in whole or in part, as a chiropractic institution.460.413(1)(e) · www.leg.state.fl.us · index.cfm?App_mode=Display_Statute&URL=0400-0499/0460/0460.html · read 9 October 2026
(l) Soliciting patients either personally or through an agent, unless such solicitation falls into a category of solicitations approved by rule of the board.460.413(1)(l) · www.leg.state.fl.us · index.cfm?App_mode=Display_Statute&URL=0400-0499/0460/0460.html · read 9 October 2026
(2) No chiropractor shall disseminate or cause the dissemination of any advertisement or advertising which is in any way fraudulent, false, deceptive or misleading. Any advertisement or advertising shall be deemed by the Board to be fraudulent, false, deceptive, or misleading if it:64B2-15.001(2) · www.flrules.org · readFile.asp?sid=0&tid=0&cno=64B2-15&caid=917540&type=4&file=64B2-15.doc · read 9 October 2026
(c) Creates false, or unjustified expectations of beneficial treatment or successful cures, or64B2-15.001(2)(c) · www.flrules.org · readFile.asp?sid=0&tid=0&cno=64B2-15&caid=917540&type=4&file=64B2-15.doc · read 9 October 2026
(d) Contains representations relating to the quality of the Chiropractic services offered, or64B2-15.001(2)(d) · www.flrules.org · readFile.asp?sid=0&tid=0&cno=64B2-15&caid=917540&type=4&file=64B2-15.doc · read 9 October 2026
(3) As used in the rules of this Board, the terms “advertisement” and “advertising” shall mean any statements, oral or written, disseminated to or before the public or any portion thereof, with the intent of furthering the purpose, either directly or indirectly, of selling professional services, or offering to perform professional services, or inducing members of the public to enter into any obligation relating to such professional services. The terms advertisement or advertising shall include the name under which professional services are performed.64B2-15.001(3) · www.flrules.org · readFile.asp?sid=0&tid=0&cno=64B2-15&caid=917540&type=4&file=64B2-15.doc · read 9 October 2026
(1) Defined. Advertising shall mean any information communicated in a manner designed to attract public attention to the practice of the licensee or the chiropractic profession. Advertising shall include but not be limited to any communication which is published, displayed, printed, broadcast, or spoken including the use of newspapers and other publications, telephone directories, pamphlets, handouts, billboards, window displays, radio, television, telephone, computer, internet, fax or other telecommunication device or any other means or medium.Ga. Comp. R. & Regs. R. 100-4-.01(1) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(2) A licensee shall not make any false, misleading, or deceptive communication in any form of advertising nor shall the licensee utilize any form of advertising which has the capacity or tendency to deceive, mislead, or confuse the recipient in any manner including but not limited to the following:Ga. Comp. R. & Regs. R. 100-4-.01(2) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(a) Advertising which contains a misrepresentation of any fact or facts including advertising which has the capacity or tendency to mislead, deceive, or confuse any potential recipient either through false or misleading claims or by failing to disclose relevant or material facts;Ga. Comp. R. & Regs. R. 100-4-.01(2)(a) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(c) Advertising that has the capacity or tendency to create false or unjustified expectations of beneficial treatment or successful cures;Ga. Comp. R. & Regs. R. 100-4-.01(2)(c) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(d) Advertising that contains any guarantee of the results of any services;Ga. Comp. R. & Regs. R. 100-4-.01(2)(d) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(e) Advertising of services that the licensee is not licensed to perform in this state;Ga. Comp. R. & Regs. R. 100-4-.01(2)(e) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(g) Advertising a transaction that is in itself illegal;Ga. Comp. R. & Regs. R. 100-4-.01(2)(g) · rules.sos.ga.gov · Download_pdf.aspx?st=GASOS&year=2026&dept=Departments&pdf=Department%20100%20RULES%20OF%20GEORGIA%20BOARD%20OF%20CHIROPRACTIC%20EXAMINERS · read 9 October 2026
(a) This section pertains to all forms of advertising, including but not limited to radio, television, newspaper, magazines, telephone directories, window displays, outdoor signs, circulars, cards, or any other media which are used to communicate information to the general public.§16-76-57(a) · cca.hawaii.gov · har_76-c2.pdf · read 9 October 2026
(b) Advertising material shall not contain false, fraudulent, misleading, or deceptive statements or claims. A false, fraudulent, misleading, or deceptive statement or claim includes, but shall not be limited to, a statement or claim which:§16-76-57(b) · cca.hawaii.gov · har_76-c2.pdf · read 9 October 2026
(1) Contains a misrepresentation of fact;§16-76-57(b)(1) · cca.hawaii.gov · har_76-c2.pdf · read 9 October 2026
(3) Is intended or is likely to create false or unjustified expectations of favorable results;§16-76-57(b)(3) · cca.hawaii.gov · har_76-c2.pdf · read 9 October 2026
(5) Contains the terms "cure" or "guarantee" for any service, procedure, or device provided;§16-76-57(b)(5) · cca.hawaii.gov · har_76-c2.pdf · read 9 October 2026
(7) Contains advertisements comparing the quality of chiropractic care;§16-76-57(b)(7) · cca.hawaii.gov · har_76-c2.pdf · read 9 October 2026
In addition to any other acts or conditions provided by law, the licensing authority may refuse to renew, reinstate or restore or may deny, revoke, suspend, or condition in any manner, any license for any one or more of the following acts or conditions on the part of the licensee or the applicant thereof:§436B-19 · cca.hawaii.gov · HRS_pvl_436B-8-17-2.pdf · read 9 October 2026
(2) Engaging in false, fraudulent, or deceptive advertising, or making untruthful or improbable statements;§436B-19(2) · cca.hawaii.gov · HRS_pvl_436B-8-17-2.pdf · read 9 October 2026
Any license or permit issued under the provisions of this chapter shall be subject to restriction, suspension, revocation or other discipline pursuant to the provisions of section 54-707, Idaho Code, if the board finds that the licensee:54-712 · legislature.idaho.gov · SECT54-712 · read 9 October 2026
(4) Advertised the practice of chiropractic in a false, misleading or deceptive manner;54-712(4) · legislature.idaho.gov · SECT54-712 · read 9 October 2026
If a licensee advertises any affiliation with a research project, he must make a written statement of the objectives, cost and budget of the project, and the person conducting the research.IDAPA 24.03.01, Appendix A – Chiropractic Physicians Code of Ethics, 2. Advertising of Research Projects · adminrules.idaho.gov · 240301.pdf · read 9 October 2026
Such statements are to be made available at the request of the Board, to scientific organizations, and to the general public.IDAPA 24.03.01, Appendix A – Chiropractic Physicians Code of Ethics, 2. Advertising of Research Projects · adminrules.idaho.gov · 240301.pdf · read 9 October 2026
The advertisement must indicate that it is for the purpose of clinical research.IDAPA 24.03.01, Appendix A – Chiropractic Physicians Code of Ethics, 2. Advertising of Research Projects · adminrules.idaho.gov · 240301.pdf · read 9 October 2026
Any willful failure to comply with these requirements will be deemed false and deceptive advertising.IDAPA 24.03.01, Appendix A – Chiropractic Physicians Code of Ethics, 2. Advertising of Research Projects · adminrules.idaho.gov · 240301.pdf · read 9 October 2026
(2) It is unlawful for any person licensed under this Act to use claims of superior quality of care to entice the public. It shall be unlawful to advertise fee comparisons of available services with those of other persons licensed under this Act.225 ILCS 60/26, Sec. 26(2) · www.ilga.gov · Articles?ActID=1309&ChapterID=24&Chapter=PROFESSIONS,%20OCCUPATIONS,%20AND%20BUSINESS%20OPERATIONS&MajorTopic=REGULATION · read 9 October 2026
(3) This Act does not authorize the advertising of professional services which the offeror of such services is not licensed to render. Nor shall the advertiser use statements which contain false, fraudulent, deceptive or misleading material or guarantees of success, statements which play upon the vanity or fears of the public, or statements which promote or produce unfair competition.225 ILCS 60/26, Sec. 26(3) · www.ilga.gov · Articles?ActID=1309&ChapterID=24&Chapter=PROFESSIONS,%20OCCUPATIONS,%20AND%20BUSINESS%20OPERATIONS&MajorTopic=REGULATION · read 9 October 2026
(4) A licensee shall include in every advertisement for services regulated under this Act the licensee's title as it appears on the license or the initials authorized under this Act.225 ILCS 60/26, Sec. 26(4) · www.ilga.gov · Articles?ActID=1309&ChapterID=24&Chapter=PROFESSIONS,%20OCCUPATIONS,%20AND%20BUSINESS%20OPERATIONS&MajorTopic=REGULATION · read 9 October 2026
Advertising shall contain all information necessary to make the communication informative and not misleading. Advertising shall identify the type of license or academic credential, including, but not limited to, M.D., D.O., or D.C., held by the licensee whose services are being promoted. The form of advertising shall be designed to communicate the information contained in the advertisement to the public in a direct, dignified and readily comprehensible manner.68 Ill. Adm. Code Section 1285.245(a) · www.ilga.gov · EntirePart?titlepart=06801285 · read 9 October 2026
Any advertisement shall be retained for at least 3 years by the physician or licensee.68 Ill. Adm. Code Section 1285.245(b) · www.ilga.gov · EntirePart?titlepart=06801285 · read 9 October 2026
Advertising shall otherwise comply with Section 26 of the Act.68 Ill. Adm. Code Section 1285.245(c) · www.ilga.gov · EntirePart?titlepart=06801285 · read 9 October 2026
Sec. 53. Any person who obtains a fee, either directly or indirectly, either in money or in value, or in the form of a financial profit either as personal compensation or as compensation, charge, profit or gain for an employer, or any other person or persons, on the representation that they can permanently cure a manifestly incurable condition of sickness, disease or injury of any person, shall be sentenced as provided in Section 59.225 ILCS 60/53, Sec. 53 · www.ilga.gov · Articles?ActID=1309&ChapterID=24&Chapter=PROFESSIONS,%20OCCUPATIONS,%20AND%20BUSINESS%20OPERATIONS&MajorTopic=REGULATION · read 9 October 2026
A license or certificate to practice as a chiropractor may be revoked or suspended when the licensee or certificate holder is guilty of the following acts or offenses:151.9 · www.legis.iowa.gov · 151.pdf · read 9 October 2026
6. Use of untruthful or improbable statements in advertisements.151.9(6) · www.legis.iowa.gov · 151.pdf · read 9 October 2026
481—845.1(151,272C) Grounds for discipline. The board may impose any of the disciplinary sanctions provided in rule 481—504.3(272C) when the board determines that the licensee is guilty of any of the following acts or offenses or those listed in 481—Chapter 504:481—845.1 · www.legis.iowa.gov · 481.845.pdf · read 9 October 2026
845.1(2) Use of untruthful or improbable statements in advertisements and marketing. Use of untruthful or improbable statements in advertisements includes but is not limited to an action by a licensee in making information or intention known to the public that is false, deceptive, misleading or promoted through fraud or misrepresentation, or representations that are likely to cause the average person to misunderstand. The term “advertisements” includes oral, written, electronic, and other types of communication disseminated by or at the direction of a licensee for the purpose of encouraging or soliciting the use of the licensee’s services.481—845.1(2) · www.legis.iowa.gov · 481.845.pdf · read 9 October 2026
A licensee's license may be revoked, suspended or limited, or the licensee may be publicly censured or placed under probationary conditions, or an application for a license or for reinstatement of a license may be denied upon a finding of the existence of any of the following grounds:65-2836. · www.ksrevisor.org · 065_028_0036.html · read 9 October 2026
(d) The licensee has used fraudulent or false advertisements.65-2836. · www.ksrevisor.org · 065_028_0036.html · read 9 October 2026
(b) "Unprofessional conduct" means:65-2837. · www.ksrevisor.org · 065_028_0037.html · read 9 October 2026
(1) Solicitation of professional patronage through the use of fraudulent or false advertisements, or profiting by the acts of those representing themselves to be agents of the licensee.65-2837. · www.ksrevisor.org · 065_028_0037.html · read 9 October 2026
(7) Advertising professional superiority or the performance of professional services in a superior manner.65-2837. · www.ksrevisor.org · 065_028_0037.html · read 9 October 2026
(8) Advertising to guarantee any professional service or to perform any operation painlessly.65-2837. · www.ksrevisor.org · 065_028_0037.html · read 9 October 2026
(c) "False advertisement" means any advertisement that is false, misleading or deceptive in a material respect. In determining whether any advertisement is misleading, there shall be taken into account not only representations made or suggested by statement, word, design, device, sound or any combination thereof, but also the extent to which the advertisement fails to reveal facts material in the light of such representations made.65-2837. · www.ksrevisor.org · 065_028_0037.html · read 9 October 2026
(d) "Advertisement" means all representations disseminated in any manner or by any means for the purpose of inducing, or that are likely to induce, directly or indirectly, the purchase of professional services.65-2837. · www.ksrevisor.org · 065_028_0037.html · read 9 October 2026
No licensed doctor of chiropractic shall advertise or hold himself out to the public in any manner which is false, deceptive, misleading, or as being especially qualified or advanced in any branch of the practice of chiropractic except as certified by the board.312.021(1) · apps.legislature.ky.gov · statute.aspx?id=30764 · read 9 October 2026
Charges may be preferred by the board against the holder of a license to practice chiropractic in this state on any of the following grounds:312.150(1) · apps.legislature.ky.gov · statute.aspx?id=49059 · read 9 October 2026
That the licensee solicits or advises patients utilizing false, deceptive, or misleading statements or information;312.150(1)(d) · apps.legislature.ky.gov · statute.aspx?id=49059 · read 9 October 2026
A licensee shall not advertise the licensee's services except as provided by 201 KAR 21:065.201 KAR 21:015 Section 1(1) · apps.legislature.ky.gov · 015 · read 9 October 2026
A licensee may advertise chiropractic services through any medium if the advertisement is not false, deceptive, or misleading.201 KAR 21:065 Section 1 · apps.legislature.ky.gov · 065 · read 9 October 2026
A written advertisement may be sent or delivered to an individual addressee only if it is not prompted or precipitated by a specific event or occurrence involving or relating to the addressee or addressees as distinct from the general public.201 KAR 21:065 Section 3(1) · apps.legislature.ky.gov · 065 · read 9 October 2026
Telemarketing shall be permitted only if the telemarketing is nontargeted, taken from a general list of phone numbers, and if not violating the state's no-call provisions.201 KAR 21:015 Section 1(6)(a) · apps.legislature.ky.gov · 015 · read 9 October 2026
The licensee shall be held responsible for the content of any contact made by a telemarketer, agent, employee, or contractor representing the chiropractor.201 KAR 21:015 Section 1(6)(b) · apps.legislature.ky.gov · 015 · read 9 October 2026
A. After notice and an opportunity for hearing, the board may suspend or revoke any license or certificate, or impose probationary or any other restrictions on any license or certificate, issued to any chiropractor for any of the following causes:§2816 · legis.la.gov · LawPrint.aspx?d=93797 · read 9 October 2026
(12) Holding out to the public the ability to cure a manifestly incurable disease or guaranteeing any professional service.§2816 · legis.la.gov · LawPrint.aspx?d=93797 · read 9 October 2026
(14) Solicitation of professional patronage by misleading, deceptive, or self-laudatory advertising including that which is misleading, deceptive, or self-laudatory to the patient, insured, or his insurer.§2816 · legis.la.gov · LawPrint.aspx?d=93797 · read 9 October 2026
F.(1) Nothing in this Section shall be construed to prevent the advertisement by a licensed chiropractor of the availability of routine chiropractic services and the fees to be charged therefor.§2816 · legis.la.gov · LawPrint.aspx?d=93797 · read 9 October 2026
(2) The Louisiana Board of Chiropractic Examiners shall make rules governing advertising consistent with state and federal laws.§2816 · legis.la.gov · LawPrint.aspx?d=93797 · read 9 October 2026
False, deceptive or misleading advertising is prohibited.§307 · wwwcfprd.doa.louisiana.gov · 9_RULES.pdf · read 9 October 2026
C. Testimonials may be used if the word "ADVERTISEMENT" in capital letters of larger type size than the largest text of the testimonial appears directly above the testimonial. The doctor is responsible for any false, deceptive or misleading statements in the testimonial.§307 · wwwcfprd.doa.louisiana.gov · 9_RULES.pdf · read 9 October 2026
H. Computer-generated or live, unsolicited telephone canvassing to prospective new patients is prohibited.§307 · wwwcfprd.doa.louisiana.gov · 9_RULES.pdf · read 9 October 2026
In addition to the grounds enumerated in Title 10, section 8003, subsection 5‑A, paragraph A, the board may deny a license, refuse to renew a license or impose the disciplinary sanctions authorized by Title 10, section 8003, subsection 5‑A for:§503-B · legislature.maine.gov · title32sec503-B.html · read 9 October 2026
False advertising. Engaging in false, misleading or deceptive advertising;§503-B · legislature.maine.gov · title32sec503-B.html · read 9 October 2026
(a) The Board shall adopt rules and regulations to establish standards for advertising or soliciting by chiropractors.§3–401(a) · mgaleg.maryland.gov · gho.pdf · read 9 October 2026
Subject to the hearing provisions of § 3–315 of this subtitle, the Board may deny a license to any applicant, reprimand any licensee, place any licensee on probation, with or without conditions, or suspend or revoke a license, or any combination thereof, if the applicant or licensee:§3–313 · mgaleg.maryland.gov · gho.pdf · read 9 October 2026
(7) Solicits or advertises in a false or misleading manner or in any other manner not approved by the Board;§3–313(7) · mgaleg.maryland.gov · gho.pdf · read 9 October 2026
An advertisement may not contain statements that:COMAR 10.43.03.03 · regs.maryland.gov · index.full.html · read 9 October 2026
C. Intend to, or are likely to, create false or unjustified expectations of favorable results;COMAR 10.43.03.03C · regs.maryland.gov · index.full.html · read 9 October 2026
A. A chiropractor may not engage in solicitation, including but not limited to, in-person, telephone, or direct mail solicitation which:COMAR 10.43.03.04A · regs.maryland.gov · index.full.html · read 9 October 2026
(1) Amounts to fraud, undue influence, intimidation, or overreaching;COMAR 10.43.03.04A(1) · regs.maryland.gov · index.full.html · read 9 October 2026
(2) Contains statements which would be improper under Regulation .03 of this chapter .COMAR 10.43.03.04A(2) · regs.maryland.gov · index.full.html · read 9 October 2026
No registered chiropractor or person practicing chiropractic shall include, or permit or cause to be included, in any advertising in any newspaper, or by radio, television, display sign, personal solicitation or other manner of advertising, any written or spoken words or statements of character tending to deceive or mislead the public.M.G.L. c.112, Section 97 · malegislature.gov · Section97 · read 9 October 2026
Subject to section 16221b, the department shall investigate any allegation that 1 or more of the grounds for disciplinary subcommittee action under this section exist, and may investigate activities related to the practice of a health profession by a licensee, a registrant, or an applicant for licensure or registration.Sec. 16221 · www.legislature.mi.gov · MCL-368-1978-15-161.pdf · read 9 October 2026
The disciplinary subcommittee shall proceed under section 16226 if it finds that 1 or more of the following grounds exist:Sec. 16221 · www.legislature.mi.gov · MCL-368-1978-15-161.pdf · read 9 October 2026
(d) Except as otherwise specifically provided in this section, unethical business practices, consisting of 1 or more of the following:Sec. 16221(d) · www.legislature.mi.gov · MCL-368-1978-15-161.pdf · read 9 October 2026
(i) False or misleading advertising.Sec. 16221(d)(i) · www.legislature.mi.gov · MCL-368-1978-15-161.pdf · read 9 October 2026
(a) The state Board of Chiropractic Examiners may refuse to grant, or may revoke, suspend, condition, limit, restrict or qualify a license to practice chiropractic, or may cause the name of a person licensed to be removed from the records in the office of the court administrator of the district court for:Minn. Stat. 148.10, subd. 1(a) · www.revisor.mn.gov · full · read 9 October 2026
(1) advertising that is false or misleading; that violates a rule of the board; or that claims the cure of any condition or disease;Minn. Stat. 148.10, subd. 1(a)(1) · www.revisor.mn.gov · full · read 9 October 2026
All advertisements, of any nature whatsoever, including office designation and business displays, must bear the name of the licensee or licensees. All advertisements which solicit patronage without disclosing the name or names of the practitioner or practitioners to the reader so that the public may know who is soliciting their patronage are wrongful.Minn. R. 2500.0200, subp. 1 · www.revisor.mn.gov · full · read 9 October 2026
The terms "cure" or "guarantee to cure" or similar terms in advertisements are fraudulent and misleading to the general public.Minn. R. 2500.0400 · www.revisor.mn.gov · full · read 9 October 2026
The advertising by any means of chiropractic practice or treatment or advice in which untruthful, improbable, misleading, or impossible statements are made is prohibited.Minn. R. 2500.0400 · www.revisor.mn.gov · full · read 9 October 2026
All advertising must use the word "chiropractor" or "chiropractic" in the name of the clinic or incorporate it into the body of the advertisement as follows:Minn. R. 2500.0510 · www.revisor.mn.gov · full · read 9 October 2026
all written advertisements must make the chiropractic reference in a print size or emphasis equal to the average print size or emphasis utilized in the rest of the advertisement; andMinn. R. 2500.0510, item A · www.revisor.mn.gov · full · read 9 October 2026
all verbal advertisements must make the chiropractic reference in a form as audible as the rest of the advertisement.Minn. R. 2500.0510, item B · www.revisor.mn.gov · full · read 9 October 2026
Deceptive Advertising Prohibited. All chiropractors along with all office staff are prohibited from using false, misleading, or deceptive advertisements for any service or exam regardless of whether a fee is charged for such service or exam.Rule 11.1 · www.msbce.ms.gov · Final 2.12.26.pdf · read 9 October 2026
All chiropractors may not advertise, promise, or guarantee to perform any operation or professional service “painlessly”.Rule 11.3 · www.msbce.ms.gov · Final 2.12.26.pdf · read 9 October 2026
2. The board may cause a complaint to be filed with the administrative hearing commission as provided by chapter 621 against any holder of any certificate of registration or authority, permit or license required by this chapter or any person who has failed to renew or has surrendered his certificate of registration or authority, permit or license for any one or any combination of the following causes:331.060.2 · revisor.mo.gov · OneSection.aspx?section=331.060 · read 9 October 2026
(14) Use of any advertisement or solicitation which is false, misleading or deceptive to the general public or persons to whom the advertisement or solicitation is primarily directed. False, misleading or deceptive advertisements or solicitations shall include, but not be limited to:331.060.2(14) · revisor.mo.gov · OneSection.aspx?section=331.060 · read 9 October 2026
(a) Promises of cure, relief from pain or other physical or mental condition, or improved physical or mental health;331.060.2(14)(a) · revisor.mo.gov · OneSection.aspx?section=331.060 · read 9 October 2026
(b) Any self-laudatory statement;331.060.2(14)(b) · revisor.mo.gov · OneSection.aspx?section=331.060 · read 9 October 2026
(d) Any misleading or deceptive claims of patient cure, relief or improved condition; superiority in service, treatment or materials; new or improved service, treatment or material, or reduced costs or greater savings. Nothing herein shall be construed to make it unlawful to use any such claim if it is readily verifiable by existing documentation, data or other substantial evidence. Any claim which exceeds or exaggerates the scope of its supporting documentation, data or evidence is misleading or deceptive;331.060.2(14)(d) · revisor.mo.gov · OneSection.aspx?section=331.060 · read 9 October 2026
(f) Attempting to attract patronage in any manner which castigates, impugns, disparages, discredits or attacks other healing arts and sciences or other chiropractic physicians;331.060.2(14)(f) · revisor.mo.gov · OneSection.aspx?section=331.060 · read 9 October 2026
(6) For the purpose of this rule, an advertisement shall be defined as any form of public notice, regardless of medium, using a licensee’s name, trade name, or other professional designation of the licensee or chiropractic business.20 CSR 2070-2.060(6) · www.sos.mo.gov · 20c2070-2.pdf · read 9 October 2026
(B) A chiropractic physician shall not solicit any person involved in a motor vehicle accident or other type of traumatic accident, within thirty (30) days of the accident, if the chiropractic physician knows or reasonably should know that the physical, emotional, or mental state of the person makes it unlikely that the person would exercise reasonable judgment regarding a decision to seek chiropractic treatment. The burden of persuasion shall be on the licensee to establish that any such solicitation, made within thirty (30) days of a known accident, is not a violation of this rule.20 CSR 2070-2.060(7)(B) · www.sos.mo.gov · 20c2070-2.pdf · read 9 October 2026
(1) The following is unprofessional conduct for a licensee or license applicant governed by this part:37-1-316(1) · leg.mt.gov · 0370-0010-0030-0160.html · read 9 October 2026
(g) a misleading, deceptive, false, or fraudulent advertisement or other representation in the conduct of the profession or occupation;37-1-316(1)(g) · leg.mt.gov · 0370-0010-0030-0160.html · read 9 October 2026
(2) Notwithstanding the provisions of this section or any other provision of this title governing unprofessional conduct of a licensee or a license applicant under this title, it is not unprofessional conduct for a licensee or a license applicant under this title to engage in the exercise of rights protected under the free exercise clause or the free speech clause of the Montana constitution or the United States constitution.37-1-316(2) · leg.mt.gov · 0370-0010-0030-0160.html · read 9 October 2026
(1) Any credential holder's advertisement for health care services shall identify the type of credential or credentials held by the credential holder pursuant to the definitions, titles, and abbreviations authorized under the practice act applicable to his or her credential or credentials or the examination designations required for a credential under the practice act applicable to his or her credential or credentials. The advertisement shall not include deceptive or misleading information and shall not include any affirmative communication or representation that misstates, falsely describes, or falsely represents the skills, training, expertise, education, board certification, or credential or credentials of the credential holder.38-124(1) · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
All signs, announcements, stationery, and advertisements of persons credentialed under the act shall identify the profession or business for which the credential is held.38-124(2) · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
Except as otherwise provided in sections 38-1,119 to 38-1,123, a credential to practice a profession may be issued subject to discipline, denied, refused renewal, or have other disciplinary measures taken against it in accordance with section 38-183, 38-185, or 38-186 on any of the following grounds:38-178 · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
(13) Use of untruthful, deceptive, or misleading statements in advertisements, including failure to comply with section 38-124;38-178(13) · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
For purposes of section 38-178, unprofessional conduct means any departure from or failure to conform to the standards of acceptable and prevailing practice of a profession or the ethics of the profession, regardless of whether a person, consumer, or entity is injured, or conduct that is likely to deceive or defraud the public or is detrimental to the public interest, including, but not limited to:38-179 · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
(1) Receipt of fees on the assurance that an incurable disease can be permanently cured;38-179(1) · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
(14) Conviction of fraudulent or misleading advertising or conviction of a violation of the Uniform Deceptive Trade Practices Act;38-178(14) · dhhs.ne.gov · UniformCredentialingAct.pdf · read 9 October 2026
“Unprofessional conduct” means:NRS 634.018 · www.leg.state.nv.us · nrs-634.html · read 9 October 2026
4. Advertising, by any form of public communication, a chiropractic practice:NRS 634.018 · www.leg.state.nv.us · nrs-634.html · read 9 October 2026
(a) Using grossly improbable statements; orNRS 634.018 · www.leg.state.nv.us · nrs-634.html · read 9 October 2026
(b) In any manner that will tend to deceive, defraud or mislead the public.NRS 634.018 · www.leg.state.nv.us · nrs-634.html · read 9 October 2026
As used in this subsection, “public communication” includes, but is not limited to, communications by means of television, radio, motion pictures, Internet websites, electronic mail, social media accounts and newspapers, books, periodicals, handbills, letterhead and other printed matter.NRS 634.018 · www.leg.state.nv.us · nrs-634.html · read 9 October 2026
A licensee shall not make any false or misleading communications about himself or herself or his or her services.NAC 634.521 · www.leg.state.nv.us · NAC-634.html · read 9 October 2026
A licensee shall maintain a copy of all documents relating to his or her advertisements for at least 2 years after the first date that the advertisement is broadcast or disseminated.NAC 634.518 · www.leg.state.nv.us · NAC-634.html · read 9 October 2026
1. Except as otherwise provided in this section, a licensee who advertises a specific fee or range of fees shall honor the advertised fee or range of fees for at least 90 days after the last date that the advertisement is broadcast or disseminated, unless the advertisement specifies a shorter period. If a specific fee or range of fees is advertised in a telephone directory or other type of media which is not published more frequently than annually, the licensee shall honor that fee or range of fees for at least 1 year after the publication of the telephone directory or other type of media.NAC 634.556 · www.leg.state.nv.us · NAC-634.html · read 9 October 2026
I. Whoever, not being licensed as provided in this chapter, shall advertise oneself or in any way hold oneself out as qualified to practice chiropractic, or whoever does so after receiving notice that the person's license has been revoked, and whoever, being licensed as provided in this chapter, shall advertise or call oneself, or allow oneself to be advertised or called a physician or a doctor, or use any physician's or doctor's insignia as such, except "Doctor (name of chiropractor), chiropractor", shall be guilty of a misdemeanor and, upon conviction, shall, if licensed, have such license revoked.316-A:25 · www.gencourt.state.nh.us · 316-A-mrg.htm · read 9 October 2026
A. The board may refuse to issue or may suspend or revoke any license or may censure, reprimand, fine or place on probation and stipulation any licensee in accordance with the procedures as contained in the Uniform Licensing Act [61-1-1 to 61-1-31 NMSA 1978] upon the grounds that the licensee or applicant:61-4-10 · nmonesource.com · document.do · read 9 October 2026
is guilty of advertising by means of knowingly false statements;61-4-10 · nmonesource.com · document.do · read 9 October 2026
advertises or attempts to attract patronage in any unethical manner prohibited by the rules and regulations of the board;61-4-10 · nmonesource.com · document.do · read 9 October 2026
A. Any chiropractor who disseminates or causes to be disseminated or allows to be disseminated any advertising which is in any way fraudulent, false, deceptive, misleading or confusing, shall be deemed to be in violation of the Chiropractic Physician Practice Act.16.4.20.9 · www.srca.nm.gov · 16.004.0020.html · read 9 October 2026
B. Fraudulent, false, deceptive, misleading or confusing advertising includes, but is not limited, to:16.4.20.9 · www.srca.nm.gov · 16.004.0020.html · read 9 October 2026
(15) advertising which employs testimonials which, by themselves or when taken together with the remainder of the advertisement intimidate, exert undue pressure on, or otherwise improperly influence the recipient.16.4.20.9 · www.srca.nm.gov · 16.004.0020.html · read 9 October 2026
J. No applicant for licensure to practice chiropractic, and no unlicensed practitioner, shall advertise chiropractic services in this state in any way.16.4.20.9 · www.srca.nm.gov · 16.004.0020.html · read 9 October 2026
M. Any direct, individual contact by a licensee or the agent of a licensee with prospective patients through the use of public records, including but not limited to police or accident reports is prohibited.16.4.20.9 · www.srca.nm.gov · 16.004.0020.html · read 9 October 2026
Unprofessional conduct in the practice of any profession licensed, certified or registered pursuant to title VIII of the Education Law, except for cases involving those professions licensed, certified or registered pursuant to the provisions of Article 131 or 131-B of such law in which a statement of charges of professional misconduct was not served on or before July 26, 1991, the effective date of Chapter 606 of the Laws of 1991, shall include:§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
advertising or soliciting for patronage that is not in the public interest:§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
Advertising or soliciting not in the public interest shall include, but not be limited to, advertising or soliciting that:§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
is false, fraudulent, deceptive or misleading;§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
guarantees any service;§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
makes any claim relating to professional services or products or the cost or price therefore which cannot be substantiated by the licensee, who shall have the burden of proof;§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
all licensees placing advertisements shall maintain, or cause to be maintained, an exact copy of each advertisement, transcript, tape or videotape thereof as appropriate for the medium used, for a period of one year after its last appearance. This copy shall be made available for inspection upon demand of the Education Department;§ 29.1 · www.op.nysed.gov · part-29 · read 9 October 2026
Use of the term functional medicine in chiropractic advertising could be misleading to the public and, therefore, considered advertising not in the public interest.Using the Term "Functional Medicine" in Advertising is Inappropriate (no section number printed) · www.op.nysed.gov · using-term-functional-medicine-advertising-inappropriate · read 9 October 2026
Unethical conduct is defined as:§ 90-154.2 · www.ncleg.gov · Article_8.html · read 9 October 2026
(5) Violation of the Rules of Ethics of Advertising and Publicity.§ 90-154.2 · www.ncleg.gov · Article_8.html · read 9 October 2026
Prohibited Advertising. The following shall constitute false or misleading advertising, which constitutes unethical conduct pursuant to G.S. 90-154.2:21 NCAC 10 .0302 · reports.oah.state.nc.us · chapter 10 rules.pdf · read 9 October 2026
(1) Advertising that purports to guarantee a beneficial result from chiropractic treatment.21 NCAC 10 .0302 · reports.oah.state.nc.us · chapter 10 rules.pdf · read 9 October 2026
(2) Advertising that promotes a treatment, therapy, or service that constitutes unethical conduct as defined by G.S. 90-154.2 or any rule promulgated by the Board pursuant to G.S. 90-154.3(b).21 NCAC 10 .0302 · reports.oah.state.nc.us · chapter 10 rules.pdf · read 9 October 2026
(a) In-Person and Telephone Solicitation of Auto Accident Victims. In order to protect the public from misrepresentation, coercion, or undue influence, it shall be unlawful for a doctor of chiropractic, or the doctor's employee, to initiate direct personal contact or telephone contact with any person who has been injured in a motor vehicle collision, or with any person residing in the injured person's household, for a period of 90 days following the collision, if the purpose of initiating contact is, in whole or part, to solicit the injured person to become a patient of the doctor.21 NCAC 10 .0303 · reports.oah.state.nc.us · chapter 10 rules.pdf · read 9 October 2026
(c) Solicitation of Auto Accident Victims by Mail. A doctor of chiropractic may solicit persons injured in motor vehicle collisions at any time through the use of posted communications such as letters, brochures, information packages, and sound or video recordings. The words, "This is an advertisement for chiropractic services" must appear on the communication's envelope or mailing container in print large enough to be easily read.21 NCAC 10 .0303 · reports.oah.state.nc.us · chapter 10 rules.pdf · read 9 October 2026
It is the position of the North Carolina Board of Chiropractic Examiners that advertising or publicity that is deceptive, false, or misleading constitutes unprofessional conduct under the Chiropractic Practice Act.ADVERTISING AND PUBLICITY (no section number printed) · ncchiroboard.com · Advertising-and-Publicity_082019.pdf · read 9 October 2026
The board may deny an application for licensure and may revoke, suspend, or take such other action as provided in this section regarding the license of any chiropractor in this state who:43-06-15(1) · www.legis.nd.gov · t43c06.pdf · read 9 October 2026
i. Has made use of any advertising statement of a character tending to deceive or mislead the public.43-06-15(1)(i) · www.legis.nd.gov · t43c06.pdf · read 9 October 2026
Chiropractors will be privileged to advertise their practice in any legitimate manner except as limited or prohibited in section 17-03-01-01.17-02-04-03 · www.legis.nd.gov · 17-02-04.pdf · read 9 October 2026
The board may revoke, suspend, or deny a license to any person otherwise qualified or licensed by the board who is found to have committed unprofessional conduct. Unprofessional conduct includes, but is not limited to, the following:17-03-01-01 · www.legis.nd.gov · 17-03-01.pdf · read 9 October 2026
20. Advertising or soliciting for patronage that is not in the public interest, which includes:17-03-01-01 · www.legis.nd.gov · 17-03-01.pdf · read 9 October 2026
b. Advertising or soliciting which guarantees any service or result.17-03-01-01 · www.legis.nd.gov · 17-03-01.pdf · read 9 October 2026
2. All marketing must comply with the rules pertaining to advertising adopted by the board.17-03-01-02 · www.legis.nd.gov · 17-03-01.pdf · read 9 October 2026
3. Chiropractors who use marketing are required to keep records regarding the marketing for a period of two years. The records must include the script used, the name of the individual or company conducting the marketing, and the dates the marketing was conducted.17-03-01-02 · www.legis.nd.gov · 17-03-01.pdf · read 9 October 2026
Ensure your advertising and solicitation practices conform to the Board’s laws and rules.Ohio State Chiropractic Board January 2024 (newsletter; no section number printed) · dam.assets.ohio.gov · Newsletter Jan 2024.pdf · read 9 October 2026
Clearly identify yourself as a chiropractic physician.Ohio State Chiropractic Board January 2024 (newsletter; no section number printed) · dam.assets.ohio.gov · Newsletter Jan 2024.pdf · read 9 October 2026
You must receive confirmation from the Board prior to advertising and/or practicing animal chiropractic.Ohio State Chiropractic Board January 2024 (newsletter; no section number printed) · dam.assets.ohio.gov · Newsletter Jan 2024.pdf · read 9 October 2026
If you are not registered with the Board, you cannot practice or advertise animal chiropractic.Ohio State Chiropractic Board January 2024 (newsletter; no section number printed) · dam.assets.ohio.gov · Newsletter Jan 2024.pdf · read 9 October 2026
B. The following acts or occurrences by a chiropractic physician shall constitute grounds for which the penalties specified in subsection A of this section may be imposed by order of the Board:Section 161.12(B) · oklahoma.gov · Oklahoma Chiropractic Practice Act Revised 7.11.2025.pdf · read 9 October 2026
3. Using advertising in which statements are made that are fraudulent, deceitful or misleading to the public;Section 161.12(B)(3) · oklahoma.gov · Oklahoma Chiropractic Practice Act Revised 7.11.2025.pdf · read 9 October 2026
(9) Chiropractic physicians may advertise but shall exercise utmost care that such advertising is relevant To the selection of a chiropractic physician, is accurate, truthful, not misleading, false or deceptive, and is scrupulously correct in representing the chiropractic physician's professional status and area of special competence. Communications to the public shall not appeal primarily to an individual's anxiety or create unjustified expectations of results. Chiropractic physicians shall conform to all applicable state laws, rules and judicial decisions in connection with professional advertising;140:15-7-5(9) · oklahoma.gov · Oklahoma Chiropractic Practice Act Revised 7.11.2025.pdf · read 9 October 2026
(a) Only those chiropractic physicians holding a post-doctorate specialty certificate in post-graduate training and certification programs recognized by the respective specialty council specialty board, or institution may hold themselves out to the public as possessing special knowledge, skills or training as a post-doctorate specialist. Any advertisement which states that a chiropractic physician has special training or skills as being certified in a post-doctorate specialty not recognized by the respective specialty council, specialty board, or institution is engaged in deceptive and misleading advertising practices;140:15-9-6(a) · oklahoma.gov · diplomate-registry.html · read 9 October 2026
(c) Any chiropractic physician who advertises membership in or certification by any institution or entity not recognized by the Board, shall prominently include in the advertisement the following disclaimer in capital letters: "(NAME OF REFERENCED ORGANIZATION)…IS NOT RECOGNIZED AS A BONA FIDE SPECIALTY ACCREDITING ORGANIZATION BY THE OKLAHOMA BOARD OF CHIROPRACTIC EXAMINERS"140:15-9-6(c) · oklahoma.gov · diplomate-registry.html · read 9 October 2026
(16) Chiropractic physicians shall not make statements which in any way reflect against a fellow licensee including statements which imply superiority over another licensee.140:15-7-5(16) · oklahoma.gov · Oklahoma Chiropractic Practice Act Revised 7.11.2025.pdf · read 9 October 2026
(1) The State Board of Chiropractic Examiners may refuse to grant a license to any applicant or may discipline a person upon any of the following grounds:ORS 684.100(1) · www.oregonlegislature.gov · ors684.html · read 9 October 2026
(i) The use of any advertising making untruthful, improper, misleading or deceptive statements.ORS 684.100(1)(i) · www.oregonlegislature.gov · ors684.html · read 9 October 2026
(j) The advertising of techniques or modalities to infer or imply superiority of treatment or diagnosis by the use thereof that cannot be conclusively proven to the satisfaction of the board.ORS 684.100(1)(j) · www.oregonlegislature.gov · ors684.html · read 9 October 2026
(L) Advertising either in the name of the person or under the name of another person, clinic or concern, actual or pretended, in any newspaper, pamphlet, circular or other written or printed paper or document, professing superiority to or a greater skill than that possessed by other chiropractic physicians that cannot be conclusively proven to the satisfaction of the board.ORS 684.100(1)(L) · www.oregonlegislature.gov · ors684.html · read 9 October 2026
(1) A chiropractic physician shall not use or participate in the use of improper advertising. Improper advertising is any advertising which:811-015-0045(1) · secure.sos.state.or.us · viewSingleRule.action;JSESSIONID_OARD=gIAhm15F_7A-t_19vKlBBXHcspHa8ZWm8D8CpQ1m546yC6XNwvfP!-999993626?ruleVrsnRsn=255711 · read 9 October 2026
(a) States any fact which would result in the communication being untruthful, misleading, or deceptive;811-015-0045(1)(a) · secure.sos.state.or.us · viewSingleRule.action;JSESSIONID_OARD=gIAhm15F_7A-t_19vKlBBXHcspHa8ZWm8D8CpQ1m546yC6XNwvfP!-999993626?ruleVrsnRsn=255711 · read 9 October 2026
(b) Contains statistical or other assertions of predicted rates of success of treatment; or811-015-0045(1)(b) · secure.sos.state.or.us · viewSingleRule.action;JSESSIONID_OARD=gIAhm15F_7A-t_19vKlBBXHcspHa8ZWm8D8CpQ1m546yC6XNwvfP!-999993626?ruleVrsnRsn=255711 · read 9 October 2026
(c) Claims a specialty, degree, or diplomate not possessed or that does not exist.811-015-0045(1)(c) · secure.sos.state.or.us · viewSingleRule.action;JSESSIONID_OARD=gIAhm15F_7A-t_19vKlBBXHcspHa8ZWm8D8CpQ1m546yC6XNwvfP!-999993626?ruleVrsnRsn=255711 · read 9 October 2026
(a) Reasons enumerated.--The board may refuse to issue a license or may suspend or revoke a license for any of the following reasons:Section 506(a) · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
(2) Making misleading, deceptive, untrue or fraudulent representations in the practice of chiropractic.Section 506(a)(2) · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
(12) Soliciting any engagement to perform professional services by any direct, in-person or uninvited soliciting through the use of coercion, duress, compulsion, intimidation, threats, overreaching or harassing conduct.Section 506(a)(12) · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
(18) Unconditionally guaranteeing that a cure will result from the performance of chiropractic treatment.Section 506(a)(18) · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
A person commits a misdemeanor of the third degree and, upon conviction, shall be sentenced to pay a fine of not more than $500, or to imprisonment for not more than six months, or both, if he commits any act declared unlawful by any other provision of this act, other than section 701, or if he:Section 702 · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
(1) Makes misleading, deceptive, untrue or fraudulent representations in the practice of chiropractic.Section 702(1) · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
(8) Solicits any engagement to perform professional services by any direct, in-person or uninvited soliciting through the use of coercion, duress, compulsion, intimidation, threats, overreaching or harassing conduct.Section 702(8) · www.palegis.us · view-statute?txtType=PDF&SessYr=1986&ActNum=0188.&SessInd=0 · read 9 October 2026
The division of professional regulation of the department of health may, after notice and hearing, in its discretion refuse to grant the certificate provided for in this chapter to any chiropractic physician who is not of good moral character, or who has violated any of the laws of the state affecting the ability of any chiropractic physician to practice chiropractic medicine, or who has been guilty of gross unprofessional conduct or conduct of a character likely to deceive or defraud the public, and may, after notice and hearing, revoke or suspend any certificate issued or granted by it for like cause or for any fraud or deception committed in obtaining the certificate.§ 5-30-13(b) · webserver.rilegislature.gov · 5-30-13.htm · read 9 October 2026
“Gross unprofessional conduct” is defined as including, but not being limited to:§ 5-30-13(b) · webserver.rilegislature.gov · 5-30-13.htm · read 9 October 2026
(6) The advertising for the practice of chiropractic medicine in a deceptive or unethical manner;§ 5-30-13(b)(6) · webserver.rilegislature.gov · 5-30-13.htm · read 9 October 2026
A. The name of the licensed chiropractic physician shall be included in any advertisement, sign, stationery or other means which identifies the offering of chiropractic medical treatment.17.6.5(A) · rules.sos.ri.gov · 216-40-05-17 · read 9 October 2026
1. Any person practicing pursuant to the provisions of R.I. Gen. Laws Chapter 5-30 , shall be required to post his/her name on the premises where the services are being offered in such a manner as to be clearly visible to the public at the entrance to the premises and on any sign visible outside of the premises which offers the delivery of chiropractic medical services.17.6.5(A)(1) · rules.sos.ri.gov · 216-40-05-17 · read 9 October 2026
2. Any chiropractic physician or group of chiropractic physicians who advertise in print media shall state the name(s) of the chiropractic physician(s) responsible for said advertisement.17.6.5(A)(2) · rules.sos.ri.gov · 216-40-05-17 · read 9 October 2026
A. Pursuant to the provisions of R.I. Gen. Laws § 5-30-13 of the Act, the Division may, after due notice and hearing, deny, revoke or suspend the license of a chiropractic physician. In addition to the definition of “gross unprofessional conduct” as set forth in R.I. Gen. Laws § 5-30-13 (b), the following activities are grounds for denial, revocation or suspension of a license:17.6.6(A) · rules.sos.ri.gov · 216-40-05-17 · read 9 October 2026
2. The advertising for the practice of chiropractic medicine in a deceptive or unethical manner which shall include soliciting professional patronage by agents or persons or profiting from acts of those representing themselves to be agents of the licensed chiropractic physician;17.6.6(A)(2) · rules.sos.ri.gov · 216-40-05-17 · read 9 October 2026
B. For the purpose of this regulation, the terms communication, solicitation or advertisement shall mean any message, written or digital broadcast to include social media platforms or offer made by or on behalf of a licensee.25–8(B) · www.scstatehouse.gov · Chapter 25.pdf · read 8 October 2026
C. Signs, solicitations, or advertisements shall clearly indicate that chiropractic services are being offered.25–8(C) · www.scstatehouse.gov · Chapter 25.pdf · read 8 October 2026
D. A communication, solicitation or advertisement shall not:25–8(D) · www.scstatehouse.gov · Chapter 25.pdf · read 8 October 2026
(1) contain a material misrepresentation of fact or law, or omit a fact necessary to make the statement considered as a whole not materially misleading;25–8(D)(1) · www.scstatehouse.gov · Chapter 25.pdf · read 8 October 2026
(2) create an unjustified expectation about results the chiropractor can achieve, or state or imply that the chiropractor can achieve results that violate the rules of Professional Conduct, the Code of Ethics, or other law;25–8(D)(2) · www.scstatehouse.gov · Chapter 25.pdf · read 8 October 2026
(D) The board may:SECTION 40-9-30(D) · www.scstatehouse.gov · t40c009.php · read 8 October 2026
(3) promulgate regulations not inconsistent with the law as may be necessary to carry out this chapter including, but not limited to, regulations concerning patient care and treatment, solicitation of patients, and advertising; however, the board may not prohibit or discriminate against advertising in any particular media;SECTION 40-9-30(D)(3) · www.scstatehouse.gov · t40c009.php · read 8 October 2026
Advertising must be consistent, i.e. if a service is offered free or advertised as free it must be free to the consumer, a patient and free from insurance billing.Frequently Asked Questions (no section number printed) · llr.sc.gov · faq.aspx · read 9 October 2026
The following guidelines identify some of those obligations as they relate to the use of social media.Tennessee Board of Chiropractic Examiners Policy on Social Media (no section number printed) · www.tn.gov · Social media policy 11.9.17 Ratified.pdf · read 9 October 2026
A licensee must:Tennessee Board of Chiropractic Examiners Policy on Social Media (no section number printed) · www.tn.gov · Social media policy 11.9.17 Ratified.pdf · read 9 October 2026
Not provide any clinical advice, communicate a diagnosis and/or guarantee results to a patient or any public through social media. However, a licensee may provide general health information related to the chiropractic scope of practice for educational or informational purposes.Tennessee Board of Chiropractic Examiners Policy on Social Media (no section number printed) · www.tn.gov · Social media policy 11.9.17 Ratified.pdf · read 9 October 2026
Comply with relevant scope of practice, professional ethics and advertising provisions under Tenn. Comp. R. & Regs. Rule sections 0260-02-.02, 0260-02-.13, 0260-02-.20 respectively.Tennessee Board of Chiropractic Examiners Policy on Social Media (no section number printed) · www.tn.gov · Social media policy 11.9.17 Ratified.pdf · read 9 October 2026
All licensees are advised that anyone making claims that spinal adjustments/manipulation can boost immunity or provide a cure for the flu or Coronavirus is likely in violation of statute and rule relating both to scope of practice and advertising claims.COVID-19: Policy Regarding Health, Safety, Advertising, and Continuing Education (no section number printed) · www.tn.gov · COVID-19-Board-policy.pdf · read 9 October 2026
(a) The board may not adopt rules restricting advertising or competitive bidding by a person regulated by the board except to prohibit false, misleading, or deceptive practices by that person.Sec. 201.155(a) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
(a) The board may refuse to admit a person to examinations and may revoke or suspend a license or place a license holder on probation for a period determined by the board for:Sec. 201.502(a) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
(9) using an advertising statement that is false or that tends to mislead or deceive the public;Sec. 201.502(a)(9) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
(11) advertising professional superiority, or advertising the performance of professional services in a superior manner, if that advertising is not readily subject to verification;Sec. 201.502(a)(11) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
(19) failing to clearly differentiate a chiropractic office or clinic from another business or enterprise;Sec. 201.502(a)(19) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
(20) personally soliciting a patient or causing a patient to be solicited by the use of a case history of another patient of another chiropractor;Sec. 201.502(a)(20) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
(21) using for the purpose of soliciting patients an accident report prepared by a peace officer in a manner prohibited by Section 38.12 , Penal Code;Sec. 201.502(a)(21) · tcss.legis.texas.gov · OC.201.htm · read 9 October 2026
A person engages in unprofessional conduct if the person:58-73-501 · le.utah.gov · C58-73_1800010118000101.pdf · read 9 October 2026
(7) fraudulently represents that curable disease, sickness, or injury can be cured in a stated time, or knowingly making any false statement in connection with the practice of chiropractic;58-73-501(7) · le.utah.gov · C58-73_1800010118000101.pdf · read 9 October 2026
(a) "Unprofessional conduct" means conduct, by a licensee or applicant, that is defined as unprofessional conduct under this title or under any rule adopted under this title and includes when a licensee or applicant:58-1-501(2)(a) · le.utah.gov · C58-1-P5_1800010118000101.pdf · read 9 October 2026
(viii) practices or attempts to practice a profession requiring licensure under this title by any form of action or communication which is false, misleading, deceptive, or fraudulent;58-1-501(2)(a)(viii) · le.utah.gov · C58-1-P5_1800010118000101.pdf · read 9 October 2026
(a) This section does not provide authority for a health care provider to advertise the services offered by the health care provider.58-1-501.6(3)(a) · le.utah.gov · C58-1-P5_1800010118000101.pdf · read 9 October 2026
(b) If a health care provider's licensing authority and professional ethics permit the health care provider to advertise, the provisions of this section apply to any advertisement for the health care provider's services, on or after July 1, 2011.58-1-501.6(3)(b) · le.utah.gov · C58-1-P5_1800010118000101.pdf · read 9 October 2026
(4) An advertisement for a health care provider's services that includes the health care provider's name shall identify the license type, as used by the division, under which the health care provider is practicing.58-1-501.6(4) · le.utah.gov · C58-1-P5_1800010118000101.pdf · read 9 October 2026
(6) It is unprofessional conduct if a health care provider violates this section.58-1-501.6(6) · le.utah.gov · C58-1-P5_1800010118000101.pdf · read 9 October 2026
Unprofessional conduct means the following conduct and the conduct set forth in 3 V.S.A. § 129a:§ 541 · legislature.vermont.gov · 010 · read 9 October 2026
(1) Advertising or making a representation relating to chiropractic that is intended or has a tendency to deceive the public, including advertising by a licensee that does not clearly state that the services advertised are being offered by a “chiropractor” or “chiropractic physician.”§ 541(1) · legislature.vermont.gov · 010 · read 9 October 2026
(a) In addition to any other provision of law, the following conduct by a licensee constitutes unprofessional conduct. When that conduct is by an applicant or person who later becomes an applicant, it may constitute grounds for denial of a license or other disciplinary action. Any one of the following items or any combination of items, whether the conduct at issue was committed within or outside the State, shall constitute unprofessional conduct:3 V.S.A. § 129a(a) · legislature.vermont.gov · 00129a · read 9 October 2026
(2) Advertising, including advertising about health care services, that is intended or has a tendency to deceive or mislead.3 V.S.A. § 129a(a)(2) · legislature.vermont.gov · 00129a · read 9 October 2026
(17) Advertising, promoting, or recommending a therapy or treatment in a manner tending to deceive the public or to suggest a degree of reliability or efficacy unsupported by competent evidence and professional judgment.3 V.S.A. § 129a(a)(17) · legislature.vermont.gov · 00129a · read 9 October 2026
No person licensed, certified, registered, or permitted by one of the boards within the Department shall use any form of advertising that contains any false, fraudulent, misleading, or deceptive statement or claim.§ 54.1-2403 · law.lis.virginia.gov · chapter24 · read 9 October 2026
No licensee of the board shall advertise information that is false, misleading, or deceptive. For an advertisement for a single practitioner, it shall be presumed that the practitioner is responsible and accountable for the validity and truthfulness of its content. For an advertisement for a practice in which there is more than one practitioner, the name of the practitioner responsible and accountable for the content of the advertisement shall be documented and maintained by the practice for at least two years.18VAC85-20-30 · law.lis.virginia.gov · chapter20 · read 9 October 2026
Documentation, scientific and otherwise, supporting claims made in an advertisement shall be maintained and available for the board's review for at least two years.18VAC85-20-30 · law.lis.virginia.gov · chapter20 · read 9 October 2026
A. The Board may refuse to issue a certificate or license to any applicant; reprimand any person; place any person on probation for such time as it may designate; impose a monetary penalty or terms as it may designate on any person; suspend any license for a stated period of time or indefinitely; or revoke any license for any of the following acts of unprofessional conduct:§ 54.1-2915 A · law.lis.virginia.gov · chapter29 · read 9 October 2026
15. Publishing in any manner an advertisement relating to his professional practice that contains a claim of superiority or violates Board regulations governing advertising;§ 54.1-2915 A 15 · law.lis.virginia.gov · chapter29 · read 9 October 2026
16. Performing any act likely to deceive, defraud, or harm the public;§ 54.1-2915 A 16 · law.lis.virginia.gov · chapter29 · read 9 October 2026
(1) A chiropractor shall not, on behalf of himself/herself, his/her partner, associate or any other chiropractor affiliated with his/her office or clinic, use or allow to be used, any form of public communications or advertising which is false, fraudulent, deceptive or misleading, including, but not limited to, such advertising which takes any of the following forms which are prohibited:WAC 246-808-600 · app.leg.wa.gov · default.aspx?cite=246-808&full=true · read 9 October 2026
(a) Advertising which guarantees any result or cure;WAC 246-808-600 · app.leg.wa.gov · default.aspx?cite=246-808&full=true · read 9 October 2026
(b) Advertising which makes claims of professional superiority;WAC 246-808-600 · app.leg.wa.gov · default.aspx?cite=246-808&full=true · read 9 October 2026
Except as provided in RCW 18.130.450 , the following conduct, acts, or conditions constitute unprofessional conduct for any license holder under the jurisdiction of this chapter:RCW 18.130.180 · app.leg.wa.gov · default.aspx?cite=18.130.180 · read 9 October 2026
(2) A chiropractor shall, upon request made by the commission, provide the commission with substantiation of the truth and accuracy of any and all claims made in their advertisements.WAC 246-808-600 · app.leg.wa.gov · default.aspx?cite=246-808&full=true · read 9 October 2026
(1) If a chiropractor advertises a fee for a service, the chiropractor must render that service for no more than the fee advertised.WAC 246-808-605 · app.leg.wa.gov · default.aspx?cite=246-808&full=true · read 9 October 2026
(c) Advertising which fails to differentiate chiropractic care from all other methods of healing;WAC 246-808-600 · app.leg.wa.gov · default.aspx?cite=246-808&full=true · read 9 October 2026
(3) All advertising which is false, fraudulent, or misleading;RCW 18.130.180 · app.leg.wa.gov · default.aspx?cite=18.130.180 · read 9 October 2026
(a) The board may take disciplinary action against any licensee or certificate holder holding a license or certificate issued under this article after giving reasonable notice and an opportunity to be heard pursuant to the provisions of section one, article five, chapter twenty-nine-a of this code, when it finds that any person has engaged in conduct in violation of the rules adopted by the board, including, but not limited to, the following:§30-16-11 · code.wvlegislature.gov · 30-16 · read 9 October 2026
(4) Conduct likely to deceive, defraud or harm the public;§30-16-11 · code.wvlegislature.gov · 30-16 · read 9 October 2026
(5) Making a false or misleading statement regarding his or her skill or the efficiency or value of the chiropractic treatment;§30-16-11 · code.wvlegislature.gov · 30-16 · read 9 October 2026
(6) Representing to a patient that an incurable condition, sickness, disease or injury can be cured;§30-16-11 · code.wvlegislature.gov · 30-16 · read 9 October 2026
(12) Use of any false, fraudulent or deceptive statement in any document connected with the practice of chiropractic;§30-16-11 · code.wvlegislature.gov · 30-16 · read 9 October 2026
(5) Use of unprofessional advertising which includes, without limitation because of enumeration, all of the following:446.04(5) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
(a) Any advertising statement of a character tending to deceive or mislead the public.446.04(5)(a) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
(b) Advertising professional superiority or performance of professional services in a superior manner.446.04(5)(b) · docs.legis.wisconsin.gov · 446.04 · read 9 October 2026
Unprofessional conduct. Unprofessional conduct by a chiropractor includes all of the following:Chir 6.02 · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(15) Advertising in a manner which is false, deceptive, or misleading. An advertisement that does any of the following is false, deceptive, or misleading:Chir 6.02(15) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(c) Is intended to or is likely to create false or unjustified expectations of favorable results.Chir 6.02(15)(c) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(d) Fails to prominently disclose complete details of all variables and material factors relating to any advertised fee.Chir 6.02(15)(d) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(i) Implies that the chiropractic services provided will result in emotional or spiritual benefits.Chir 6.02(15)(i) · docs.legis.wisconsin.gov · Chir 6.02 · read 9 October 2026
(a) The board may deny, refuse to renew, suspend, revoke or otherwise restrict a license under this act for any of the following acts:33-10-110(a) · www.wyoleg.gov · title33.pdf · read 9 October 2026
(xii) To advertise the practice of chiropractic in any unethical or unprofessional manner;33-10-110(a)(xii) · www.wyoleg.gov · title33.pdf · read 9 October 2026
Licensees shall ensure all advertising is accurate, truthful, not misleading, false or deceptive. Communications to the public shall not appeal primarily to an individual's anxiety or create unjustified expectations of results.Chapter 7, Section 3(g) · rules.wyo.gov · DownloadFile.aspx?source_id=21750&source_type_id=81&doc_type_id=110&include_meta_data=Y&file_type=pdf&filename=21750.pdf&token=246160141183051132037043153041031241015085028121 · read 9 October 2026
Licensees shall not advertise in any manner that is deceptive to the public. Advertisements include, but are not limited to, the use of social media.Chapter 11, Section 5(a) · rules.wyo.gov · DownloadFile.aspx?source_id=21742&source_type_id=81&doc_type_id=110&include_meta_data=Y&file_type=pdf&filename=21742.pdf&token=091221103184091248141176225030187197016006191176 · read 9 October 2026
Licensees claiming expertise shall provide their related credential and training in all advertising.Chapter 11, Section 5(b) · rules.wyo.gov · DownloadFile.aspx?source_id=21742&source_type_id=81&doc_type_id=110&include_meta_data=Y&file_type=pdf&filename=21742.pdf&token=091221103184091248141176225030187197016006191176 · read 9 October 2026
Doctor of Chiropractic, Chiropractor, or D.C. or equivalent shall prominently appear in all advertising.Chapter 11, Section 5(c) · rules.wyo.gov · DownloadFile.aspx?source_id=21742&source_type_id=81&doc_type_id=110&include_meta_data=Y&file_type=pdf&filename=21742.pdf&token=091221103184091248141176225030187197016006191176 · read 9 October 2026
The jurisdiction is the authority on everything here. These pages quote what the statute, the rules and the board publish and the date we read them; they do not interpret it. Laws and rules change. Confirm anything you intend to act on with the board.